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How did brands celebrate this holiday?
April 23, 2012
By: TOM BRANNA
Editor
Earth Day (and Earth Month) celebrations loom large in the personal care industry as brands highlight their green practices, packaging and products. Here’s a quick rundown of just a few of the marketing events tied into last month’s eco-centered day, which was April 22. Origins partnered with Gavin DeGraw and Vanessa Carlton for the third annual Origins Rocks Earth Month, a free concert held in New York City on April 18. The Estée Lauder brand also produced concerts in Taipei on April 13 with...
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